DAYBREAKER’s Peace Tour brought thousands together in iconic spaces worldwide to dance for joy, connection, and peace—offering a moment of unity during a politically charged year.
They asked us to translate this duality into a magnetic identity. The goal was to balance the softness of peace and togetherness with the unmistakable, high-energy spirit of a DAYBREAKER experience.
The resulting visual language pairs cinematic photography and layered textures with playful, angelic motifs, blending ethereal calm with festival-level energy to evoke wonder, movement, and collective belonging.
[ no AI was used for creative development ]
Client
DAYBREAKER
Scope
Global Campaign Design, Art Direction, Print & Digital assets
Outcome
A cohesive visual identity that unified the tour across cities and amplified energy, connection, and real-world attendance.
Credit
Emily Romero Design | [ Creative Director ] |
Emily Romero Design | [ Art Direction ] |
Sasha Bianca & Various Contractors | [ Event Photography ] |
Bohemian | [ Graphic Design ] |
Daybreaker | [ Experience Production ] |