Memory Makers is Me-One Foundation’s annual fundraiser, supporting Camp Wieser—an experience that offers adults battling cancer and their families space for joy, connection, and relief from the weight of diagnosis. Each year, Memory Makers invites supporters to step into that spirit and help create future memories for those who need it most.
The challenge was to design a campaign that could hold both emotional depth and celebratory energy—honoring the mission while engaging donors through a themed, immersive experience.
The resulting creative brings a western-inspired world to life (in a bowling alley) through playful illustration, elevated print materials, and expanded campaign assets—capturing a sense of warmth and joy while strengthening connection across attendees, sponsors, and the broader Me-One community.
[ no AI was used for creative development ]
Client
Me-One Foundation
Scope
Art Direction, Campaign Design, Print and Digital Materials
Outcome
Elevated the annual fundraiser with a cohesive, themed campaign that increased engagement and strengthened emotional connection with donors and attendees.
Credit
Emily Romero Design | [ Creative Direction ] |
Emily Romero Design | [ Art Direction ] |
Emily Romero Design | [ Graphic Design ] |
Me-One Foundation | [ Experience Production ] |
Tracy | [ Printing ] |